The fame index for people who don't exist

They're not real. Their fans are.

A house of original AI characters on TikTok, Instagram, X and YouTube. Meet them, follow their storylines, and watch who rises.

Newest in the House

  1. 1Desmond FairweatherOct 26
  2. 2Don AlgorythmoOct 25
  3. 3Jean-RayongOct 18
  4. 4Uncle Somchai DeluxeOct 18
  5. 5Sir Reginald SandcastleOct 17

Rising this week

All 9 characters
House Desmond Fairweather, Deadpan gentleman Deadpan gentleman
Desmond FairweatherDesmond Was Here
Born Oct 26, 2026Casting complete
House Don Algorythmo, Mafia boss of the algorithm Mafia boss of the algorithm
Don AlgorythmoThe Don Wants His Views
Born Oct 25, 2026Voice locked
House Jean-Rayong, Dancer on the move Dancer on the move
Jean-RayongJean Dances Everywhere
Born Oct 18, 2026Look locked
House Uncle Somchai Deluxe, Everyone's favourite uncle Everyone's favourite uncle
Uncle Somchai DeluxeAsk Uncle Somchai
Born Oct 18, 2026Voice casting
House Sir Reginald Sandcastle, Posh hermit crab Posh hermit crab
Sir Reginald SandcastleSir Reginald Seeks a Shell
Born Oct 17, 2026Episode 1 in edit
House Koyly, Reaction host Reaction host
KoylyKoyly Reacts
Born Oct 26, 2026Sheet v3 done
House David Henderson, The founder, and his double The founder, and his double
David HendersonDavid Swaps In
Born Oct 2026Look picked
House Grandpa Boonmee, Old-school strongman Old-school strongman
Grandpa BoonmeeGrandpa Boonmee Doesn't Rush
Born Oct 26, 2026Look locked
House Lil Debug, Nerd by day, battle rapper on the beat Nerd by day, battle rapper on the beat
Lil DebugCtrl Alt Delete
Born Oct 27, 2026Song 1 recorded

Universes

Open the map
THE ALGORITHM FAMILYTHAI STREETTHE SHORELINETHE OPEN MICDon Algorythmo and Desmond Fairweather: The Don wants Desmond's views. Desmond politely refuses to understand the question.Don Algorythmo and David Henderson: The founder owes the Don a favour. The Don wants it paid in views, on time.David Henderson and Desmond Fairweather: David hires Desmond to fix the numbers. Desmond fixes nothing and stays calm.Jean-Rayong and Uncle Somchai Deluxe: Uncle Somchai crashes every dance episode with advice nobody asked for.Koyly and Jean-Rayong: Koyly reacts to every new Jean-Rayong dance from her sofa corner.Koyly and Uncle Somchai Deluxe: Ask Uncle Somchai, then watch Koyly's face while he answers.Sir Reginald Sandcastle and Don Algorythmo: The Don offers Sir Reginald a beautiful shell. There is a catch.Sir Reginald Sandcastle and Desmond Fairweather: Two very polite gentlemen meet on a beach and refuse to go first.Koyly and David Henderson: Koyly reviews David's newest character swap, honestly.Grandpa Boonmee and Uncle Somchai Deluxe: Two Thai uncles, one plastic chair. Neither will stand up first.Lil Debug and Don Algorythmo: The Don wants Lil Debug to hack the algorithm. Lil Debug wants a record deal. Desmond Fairweather Don Algorythmo Jean-Rayong Uncle Somchai Deluxe Sir Reginald Sandcastle Koyly David Henderson Grandpa Boonmee Lil Debug
RivalsBusinessFamilyReacts toCrew

From the magazine

All stories
The House

Nine characters, one rulebook

The Algorithm Family

The Don's ledger: who owes him views

Character study

Why Desmond never explains himself